GMT Magazine - paper version- XXL Switzerland - Summer 2025

Are you interested in Haute Horlogerie? Are you a watches aficionado? Since 2000, GMT Magazine tells you more about the inside of watchland.

GMT XXL Suisse - Summer 2025

Joyful mechanical cocktail

SINCE THE 2020 CREATION OF GENEVA WATCH DAYS, of which GMT is the longstanding media partner, our large-format special edition has been published on the first day of the summer’s
most prestigious watchmaking event. Launched in early summer 2002, our GMT XXL Suisse magazine continues its rich history with its 24th issue in a very special year. Let’s start with the good news: GMT Publishing is celebrating its 25th anniversary this year! A quarter of a century of passion that has accompanied watchmaking since the dawn of the third millennium and seen the industry
undergo radical change. Some brands have vanished, others have emerged and still others have repositioned themselves – not to mention those whose appeal has propelled them to stratospheric desirability. This emotional, heritage-driven capital is proving decisive today, at a time when economic and geopolitical uncertainty is dampening many desires. Brands and their creations must indeed offer both emotions and meaning, above and beyond the basics of reliability, functionality and compelling design. At GMT, we are proud to showcase their expertise and creativity. Since 2013, GMT XXL World has been promoting these values in this unique format and equally singular production quality across more than 80 countries. The watch industry’s incredible diversity is vividly
reflected in our curated selection of creations reflecting exceptional talents and crafted by highly specialized niche brands and global leaders who have continued to captivate devotees of fine watchmaking. Featured on the cover, Zenith is enjoying a new lease on life as it celebrates its 160th
anniversary, symbolizing Swiss watchmaking’s remarkable resilience and proud heritage. This joyful mechanical cocktail makes for a lasting and valuable reading experience. For those who want to take things to a more immersive level, the GMT Watch Safari plunges them into the heart of  Manufactures’ workshops, alongside the artisans and watchmakers who designed these exceptional
timepieces. This exclusive concept is part of our approach as entrepreneurs passionate about watchmaking and the extraordinary personalities driving it. Over to you to choose the watches that enthrall you most and suit you best!

Brice Lechevalier,
Founder & Editor-in-Chief