Worldtempus GMT 97 digital - Spring

Are you interested in Haute Horlogerie? Are you a watches aficionado? Since 2000, GMT  Magazine tells you more about the inside of watchland.

GMT No 97 - Summer

Generations

Is the watch industry undergoing a generational clash? On the one hand, certain (independent) watch brands are passed down from generation to generation, casting their irresistible glow over the world of collectors. On the other, a whole new generation of brands is popping up and seeking to stand out by focusing on authenticity or disrupting well-established identities to attract a young clientele that still operates off the beaten track taken by major names. In between, mature labels are vying with each other in terms of creativity and customer experiences in order to
adapt to a current climate that is bewildering at every level. For all players, a new lease on life will likely come from Generation Z (born between 1997 and 2012), to whom we dedicate a special 40-page feature. The cause seems sufficiently important to us to warrant rolling out the red carpet for them, especially if the future of watchmaking depends on it. The three-part Gen Z survey we are exclusively unveiling here was conducted by our editorial team in collaboration with the L’Amour Extreme agency and the CREA school. In another generational story, 25
years ago, Richard Mille transformed the image of contemporary Haute Horlogerie, ushering in a new generation of ultra-luxury niche brands. A second generation took the helm of the brand a few years ago. Alexandre
Mille shares his teenage memories of the brand’s founding, how he later discovered it, the family’s current vision for the next decade – as well as why Richard Mille’s marketing does not specifically target Gen Z. Generations of watchmakers have succeeded one another at Breguet’s workbenches, as the House celebrates the 225th anniversary of the invention of the tourbillon this summer. This centuries-old expertise, combined with the new momentum injected since last year by CEO Gregory Kissling, sends a very positive signal for the watch industry and
its appeal in general. Particularly inspired and impressed by so much talent, we wanted to showcase it through stories, videos and a photoshoot featured in this issue and on our WorldTempus website (which also happens to be celebrating its 25th anniversary this year!). With the new TAG Heuer Monaco gracing the cover, the Louis Escale Twin Zone on the test bench, the new Vacheron Constantin Overseas Ultra-Thin in our Tech Insights section and the new Van Cleef & Arpels flagship store featuring a unique heritage space in our Culture section, watchmaking’s diversity and excellence continue to prove that they have everything it takes to appeal to all generations.

BRICE LECHEVALIER I Founder and Editor-in-Chief